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Do you know what brand design is? Well the brand is the personality and visuality of a product, company or institution. Everything from the name, the logo design, the colours and the tone of voice all form part of a brand identity and are all assets with commercial value.
Users form a bound with brands with head and heart and the most memorable brands usually combine a logo and branding design with a strong relationship to both.
Successful branding can make a huge difference to profits and customer relations, within your industry
The branding process is the most important of all as your logo, website stationary for yourself and your colleagues will follow suit to remind your clients/customers your image and relationship.
Once the business branding is defined, this will set guidelines to ensure consistency across all elements: starting with stationery, signage, as well as both online and offline brand communications.